Report: Democracy For The People

Boosting the Impact of Small Donors

How Matching Funds Would Reshape the 2016 Presidential Election
Released by: Illinois PIRG Education Fund

With more than a year to go before voters cast their ballots for the next President of the United States, the race among candidates to build the biggest campaign war chest has already set records.

The vast majority of the funds raised for the 2016 election have come from wealthy donors making contributions exponentially larger than most Americans can afford, typically to super PACs and other organizations that can legally accept donations of any size.

This report examines how the 2016 presidential race would be reshaped by a public financing system that amplifies the voices of small donors in our elections.

The 2016 election will likely break all previous campaign spending records. But more important than the amount of money spent is where that money is coming from. If campaigns relied on small donors for financing, candidates would be encouraged to engage a large number of voters in the political process and would focus on appealing to a broad swath of the population they seek to represent.

Instead, an analysis by Politico found that the 67 biggest donors, giving at least $1 million each, contributed more than three times as much as the 508,000 smallest donors combined, according to July 2015 filings with the Federal Election Commission. The New York Times found that fewer than 400 families are responsible for almost half of the total money raised so far in the 2016 presidential race.

Under our current system, courting wealthy mega-donors – who often have different priorities and policy preferences than most Americans – has taken precedence over appealing to everyday Americans. It takes a candidate like Donald Trump with vast personal wealth to stay competitive with the top fundraising candidates without relying on wealthy mega-donors.

It doesn’t have to be this way. What if our campaign finance system encouraged candidates to raise money from everyday citizens making small contributions? This paper examines how the 2016 fundraising picture through the July Federal Election Commission (FEC) filing deadline would look if a small donor campaign finance system were in place, where small contributions were matched with limited public funds for candidates who agree to turn down large contributions.

This analysis demonstrates that under such a system, candidates relying on large donors would have a powerful incentive to shift their fundraising strategy to focus on small donors, and access to a narrow set of wealthy donors or vast personal wealth would not determine the viability of a presidential campaign.

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